Background
Skate City Kansas, a popular roller skating rink with three locations in Kansas City, KS, faced significant challenges with their outdated website. The user experience and user interface were in dire need of improvement, and hundreds of links on the internet pointed to old domain names, leading to traffic losses and confusion among potential customers. Additionally, Skate City Kansas needed an efficient system to manage and funnel birthday party bookings, a crucial aspect of their business.
The Challenge
- Outdated Website: The existing website was not user-friendly, resulting in a poor user experience (UX) and user interface (UI), which affected customer engagement and retention.
- Broken Links: Hundreds of external links directed users to old domains, causing traffic drops and reducing the website’s search engine ranking.
- Booking System: There was no streamlined system for parents to book birthday parties, leading to missed opportunities and frustrated customers.
- Email Marketing: Skate City Kansas lacked an effective email subscription system to engage with customers and promote events and offers.
Our Approach
- Website Overhaul: We gave the Skate City Kansas website a complete makeover, focusing on improving the UX/UI. This included redesigning the site to be more visually appealing and user-friendly, making navigation intuitive and ensuring the website was mobile-responsive.
- Fixing Broken Links: Our team identified and fixed hundreds of dead and broken links across the internet, redirecting them to the new, rebranded domain. This significantly improved the site’s search engine ranking and restored lost traffic.
- Enhanced Booking System: We implemented a user-friendly booking system specifically designed for birthday parties. This system made it easy for parents to check availability, choose packages, and book parties online, streamlining the entire process.
- Email Subscription: To engage with their customer base effectively, we introduced an email subscription system, including an opt-in at the point of sale. This system has been highly successful, adding over 1,000 new email subscribers each month, allowing Skate City Kansas to communicate promotions, events, and news directly to interested customers.
Results
- Increased Traffic: By fixing broken links and optimizing the new site, Skate City Kansas saw a significant increase in web traffic. The improved UI/UX also encouraged visitors to spend more time on the site.
- Higher Customer Retention: The user-friendly design and streamlined booking system led to higher customer satisfaction and retention rates.
- Boost in Bookings: The new birthday party booking system resulted in a substantial increase in bookings, making it easier for parents to plan their events.
- Growing Email List: With over 1,000 new subscribers added each month, Skate City Kansas can now effectively reach out to its audience with targeted marketing campaigns.
Conclusion
The collaboration with Mile High SEO Company transformed Skate City Kansas’s online presence, leading to increased traffic, better customer engagement, and higher booking rates. This case study highlights the importance of a comprehensive approach to website redesign and SEO optimization, showcasing how targeted improvements can drive significant business growth.
Ready to transform your business? Contact us today to learn how our SEO and website services can help you achieve similar success.
